Wednesday, 31 July 2013

Fashion Facts - Dr Martens

Dr Martens originated in Germany in the 1950's.  The  traditional  shoe company R Griggs bought the patent and launched it's first Dr Martens in Britain in 1960 - an oxblood red, eight-eyelet boot. Griggs anglicised the Dr Martens name, altered the heel, added distinctive yellow stitching and trademarked the cushioned rubber soles under the name AirWair.  A look that branded the Dr Martens aesthetic onto the public consciousness and over 50 years later is still a very popular choice of footwear today, they now also come in many lengths and colours .   

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